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“I now make use of all those little bits of time that would otherwise go wasted.”
GP ~ London


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Background

In January 2006 Pearl Medical launched a new communication channel for health professionals. In offering general practitioners a mobile device with “always on” internet connection, Pearl Medical’s aim is to help them manage the dual demands of their work and private lives. The service has been created, not only to the benefit of the healthcare sector but also to offer an invaluable service for health professionals themselves, through a recognition of the importance of improving the communications and interaction between prescribing health practitioners, their advisors and the healthcare industry. Any device or software that could help the General Practitioner to maximise their time efficiency is extremely beneficial, not only for themselves but also for their patients.
After extensive desktop research of the market, including holding meetings with health professionals and running forums with the pharmaceutical industry, the team behind Pearl Medical saw the need for and the potential of their business model.

Pearl Medical focuses on the primary care sector and has developed a concept whereby 10,000 GPs will be contracted to use a BlackBerry device, either free or at a subsidised rate, and in return will share their insight into the industry.